PR: ECOMI Partners with tokidoki to Transform Characters into Digital Collectables
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During Consensus Week in New York, Singapore-based blockchain technology company, ECOMI, announced its first license with tokidoki, the internationally recognized and iconic lifestyle brand that has amassed cult-like following for its larger-than-life characters.
ECOMI will bring tokidoki’s iconic characters into the digital world with verified ownership by creating digital tokidoki collectables in the form of a non-fungible token available on the ECOMI Collect app.
“We chose tokidoki as our first brand partner because of their ambition to expand into the digital realm when it comes to collectable items,” says David Yu, CEO of ECOMI.
“Their very diverse global audience are already collecting tokidoki’s unique characters in various forms. Being able to have verifiable ownership of unique digital art on the ECOMI Collect app is going to change the way collectables are viewed, bought, and traded.”
With the decentralized nature of blockchain, the ECOMI Collect app will simplify interactions with underlying technologies by bringing licensed digital collectables to a global audience while maintaining international standards of security, and intellectual property protection.
“We are always looking to work with innovative companies and look forward to disrupting the collectables market with ECOMI,” says Pooneh Mohajer, tokidoki Co-founder and CEO
Since the dawn of cyberspace, the nature of the Internet has made it very easy for expressions of creative works such as, but not limited to, literary, graphic, and audio-visual works, to be copied and distributed over the Internet anonymously, which has been a risk for creators.
“We feel the tokidoki characters can be applied to all products and are especially excited that we will be one of the first licenses in the digital collectables space.” says Simone Legno, tokidoki Co-founder and Chief Creative Director
A range of digital collectables will be made available in Q3 / Q4 2018 through the ECOMI Collect app, a decentralized application that employs blockchain technology to verify and trace ownership of digital commodities.
ECOMI delivers the benefits of decentralization, ownership, privacy and control to the mainstream. Operating through the ECOMI app, the ECOMI Secure Wallet and ECOMI One hardware devices enable users to securely store and interact with cryptocurrencies, digital assets and data in one user-friendly solution. ECOMI’s ecosystem is underpinned by blockchain technology in three primary areas – Protection of private keys, real-world cryptocurrency payments, and the exciting new world of crypto-collectables.
For more information, please see: www.ecomi.com
tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global brand. The tokidoki universe contains a diverse array of characters across several character families, each with its own unique story. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of iconic brands such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and others.
For more information, please see: www.tokidoki.it
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ECOMI Communications Manager
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