X Boss Yaccarino: Users Will Trade, Tip, and Spend Without Leaving the App

From Tweets to Trades: X to Launch Finance Features With U.S. Rollout First

Linda Yaccarino, CEO of X, took center stage during an interview at the Cannes Lions Advertising Festival to share the platform’s next big leap. She revealed that users will soon have the power to invest and trade directly through X.

In her conversation with the Financial Times (FT), Yaccarino said the United States will be the first to experience X Money. During the interview, she explained that users will be able to handle a wide array of payment-related actions—everything from tipping others on X to buying products and services.

“You’ll be able to come to X and be able to transact your whole financial life on the platform,” Yaccarino explained. “[Alongside] peer-to-peer payments, store of value, pay a creator, watch a pay-per-view.”

Yaccarino added:

I wouldn’t be here spending a jam-packed five days if we didn’t have tremendous partners along with us.

Yaccarino also hinted that X might roll out its very own branded credit or debit card. “A whole commerce ecosystem and a financial ecosystem is going to emerge on the platform that does not exist today,” she told FT.

Yaccarino’s remarks about X’s partners appeared to be a subtle counter to reporters pressing her on the company’s financial troubles. FT’s write-up on the matter points out that advertisers exited Elon Musk’s X in what it described as “droves.”