World Liberty Financial is unleashing a sweeping multi-exchange rewards push tied to USD1, setting the stage for crypto’s boldest loyalty rollout and sparking fierce competition across platforms.
World Liberty Financial Launches USD1 Points Program—Exchanges Ready to Accelerate Adoption
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WLFI Ignites Multi-Exchange USD1 Rewards—Could This Trigger a Loyalty Arms Race?
World Liberty Financial (WLFI) announced on social media platform X on Aug. 7 that it is preparing to launch a new loyalty initiative tied to its stablecoin, USD1. The firm explained that the USD1 Points Program will begin with a limited group of crypto exchange partners, stating:
Big News: USD1 Points Program is coming! We’re preparing to launch a new loyalty program built exclusively for USD1 — starting with selected partners.
Each exchange will set its own rules for earning points, with eligibility based on user interaction with USD1. Partners will release their own details, and WLFI noted that calculation methods will vary across platforms. The company stressed: “We’re just getting started and you’re right at the heart of it.” WLFI emphasized that multiple exchanges are already lined up for the launch. The USD1 Points Program will be available soon on a number of exchanges, including Gate.io, Bitget, HTX Global, Kucoin, MEXC, and Lbank.
The company drew parallels to established consumer loyalty strategies in the U.S., asserting:
Loyalty programs fuel many iconic American brands — from airline miles to hotel points. We’re bringing a similar model to crypto to reward our esteemed users.
Under the program, eligible users can earn points through various activities, including trading USD1 pairs on partner exchanges and holding USD1 balances. Future phases will include staking USD1 for yield on eligible platforms, using USD1 in approved DeFi protocols, and interacting with the WLFI mobile application.
