PRESS RELEASE. London, June 20th 2024 – Verasity, an open-ledger advertising ecosystem and creators of internationally patented Proof of View technology for preventing digital ad fraud, has welcomed Mark Firth as its new Chief Executive Officer (CEO) and General Counsel. Firth succeeds RJ Mark, who will transition from CEO to focus solely on his role as Founder.
Verasity Appoints Mark Firth as New CEO and General Counsel
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Firth brings over 20 years of senior leadership experience across consumer products, technology, and consulting industries. Prior to joining Verasity, he served as Director at investment group Prosus, where he provided strategic guidance to OLX Group businesses worldwide under various regional and global General Counsel capacities.
During his tenure at Prosus, Firth oversaw the progression of Dubizzle.com from a fledgling start-up to a nine-figure enterprise. He also held executive-level positions at Letgo and other OLX Group entities. With extensive expertise in corporate and commercial law across the Middle East, Africa, Europe, and the US, Firth is well-equipped to lead Verasity into its next phase of growth.
“We are delighted to welcome Mark as our CEO,” said RJ Mark, Founder of Verasity. “I am confident in his ability to steer Verasity to new heights. This is a very exciting time for us.” RJ Mark continued, “As Mark begins his journey as CEO, I will continue to oversee the growth and development of Verasity, ensuring our strategic objectives are met and our vision is realized. I look forward to working closely with him to further our mission of combating digital ad fraud and driving innovation.”
Commenting on his new position, Firth said, “It is a privilege to join Verasity as CEO.” He elaborated, “Verasity’s commitment to enhancing safety and trust for all stakeholders in the programmatic ecosystem, paired with its turnkey IVT solutions, is vital for the industry’s progress. I am excited to lead the company forward, expanding our reach across web2 and web3, and positioning Verasity as a dominant force in the global advertising landscape.”
Firth steps in at a critical juncture as Verasity prepares to implement a dual token model in its ecosystem. At the same time, the company is gearing up for its third-annual kickoff lunch at the Cannes Lions Festival, with more than 70 senior industry executives expected to attend and discover VeraViews, Verasity’s subsidiary and end-to-end advertising solution. Firth’s leadership will play a key role in navigating Verasity through this exciting expansion period.
About Verasity – Verasity is an open-ledger ecosystem designed to fight advertising fraud, provide open access to infrastructure for publishers and advertisers, and reward users for watching video content. With product verticals in the advertising and video player industries, Verasity ties together its ecosystem with its internationally patented ‘Proof of View’ blockchain-based technology. It is the most powerful and transparent solution for ad fraud prevention and video programmatic monetization. Learn more at www.verasity.io
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