Trump Media is unleashing a $2.5 billion bitcoin treasury strategy, vaulting digital assets onto its balance sheet and supercharging its mission to disrupt traditional finance.
Trump Media Secures $2.5B to Build Bitcoin Treasury With Institutional Firepower
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Bitcoin Treasury Incoming as Trump Media Secures $2.5B From Power Investors
Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT) announced on May 27 that it has secured commitments from institutional backers to raise approximately $2.5 billion in capital as part of a landmark private placement offering aimed at establishing a corporate bitcoin treasury. The company, which operates Truth Social, streaming platform Truth+, and the fintech initiative Truth.Fi, revealed that it has “entered into subscription agreements with approximately 50 institutional investors.” The Offering includes roughly $1.5 billion in common stock and $1.0 billion in 0.00% convertible senior secured notes.
According to Trump Media, which is majority-owned by President Donald Trump, the purpose of the capital raise is straightforward:
The company intends to use the proceeds for the creation of a bitcoin treasury.
CEO and Chairman Devin Nunes described the move as foundational to Trump Media’s broader ambitions to evolve into a holding company driven by America First values. “We view bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” Nunes stated. He framed the strategy as both a financial and ideological step forward, aimed at shielding the company from what he called systemic discrimination by traditional financial institutions and enabling crypto-based services across Trump Media’s platforms.
The Offering is expected to close on or about May 29, pending standard closing conditions. Details of the structure underscore the scope of the initiative. The announcement explains:
The $2.5 billion offering, comprising approximately $1.5 billion in Trump Media common stock at the last market price and $1.0 billion in convertible notes at a conversion price equal to a 35 percent premium, will place bitcoin on Trump Media’s balance sheet alongside existing cash, cash equivalents, and short-term investments totaling $759.0 million as of the end of the first quarter of 2025.
Placement agents include Yorkville Securities and Clear Street, with BTIG and Cohen & Company also participating. Cantor Fitzgerald acted as financial advisor, while custody of the bitcoin assets will be handled by Crypto.com and Anchorage Digital.
