Starbucks has said it will discontinue its Odyssey non-fungible token beta program and members “have until March 25, 2024, to complete any remaining journeys.” Starbucks stated on its FAQ page that it will keep its NFT community in mind and is working to find a place for its members to connect in the future.
Starbucks Discontinues NFT Program to ‘Prepare for What Comes Next'
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Starbucks Prepares for What’s Next
Starbucks announced on March 15 that it was suspending its non-fungible token ( NFT) program and users “have until March 25, 2024, to complete any remaining journeys.” The company said it is ending the Starbucks Odyssey Beta to “prepare for what comes next as we continue to evolve the program.”
On its updated Frequently Asked Questions page, Starbucks revealed that it will officially close the program on March 31, 2024. However, the Odyssey Discord server will close earlier, on March 19. Steve Kaczynski, the lead of the NFT program, commented on Starbucks’ decision to end the program. He said:
Starbucks has decided to sunset Odyssey. There’s a ton of uncertainty about my future now because I just lost my full-time job, but I’m doing my best to look at the positives.
Kaczynski, however, thanked Starbucks for the 15-month journey, which allowed him to work with one of his “favorite brands on the planet.” He concluded his farewell post on X by stating he would not be “commenting on behalf of Starbucks, or about the Starbucks Odyssey program, in any way.”
Meanwhile, Starbucks stated on its FAQ page that it will keep its NFT community in mind and is working to find a place for its members to connect in the future. The multinational coffee company added that the Odyssey marketplace will transition to the Nifty marketplace, where members will continue to trade Odyssey stamps.
Starbucks also said it will deliver a final benefit to Odyssey Level 1 members or higher via email at the end of the month.
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