Sony launches innovative blockchain platform enabling fans to convert social media engagement into verifiable onchain influence for Japanese idol groups.
Sony's Soneium Transforms J-Pop Fandom With Blockchain and AI at Largest Idol Festival
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Sony’s Soneium blockchain platform is revolutionizing fan interaction at the IDOL RUNWAY COLLECTION (IRC) 2026 festival by introducing an artificial intelligence (AI)-powered app that transforms social media activity into measurable fan contributions. The IRC APP, developed with YOAKE entertainment, allows fans of top idol groups like Nogizaka46, =LOVE, and FRUITS ZIPPER to earn “IRC Scores” through supportive social media posts, unlocking real-world perks such as event access and voting rights.
The platform leverages Account Abstraction technology to provide a user-friendly experience, allowing fans to participate without complex blockchain knowledge. Participants can link social media accounts to generate an AI-analyzed “fandom score” that determines membership levels and voting power for the festival. The initiative represents a significant step in Sony’s vision of creating new value for creative communities through blockchain technology.
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🧭 FAQs
• Which idol groups are participating? Nogizaka46, =LOVE, FRUITS ZIPPER, CUTIE STREET, and TAKANE NO NADESHIKO.
• Where will the festival take place? Yoyogi National Gymnasium First Gymnasium in Tokyo.
• How do fans earn engagement points? Through supportive social media posts analyzed by AI.
• What blockchain powers the platform? Sony’s Soneium blockchain infrastructure.
