PRESS RELEASE. BOULOGNE-BILLANCOURT, France — Following the success of its first genR5 NFT drop, launched to coincide with the 50th anniversary of Renault 5, the storied French automaker is debuting its second collection.
Renault’s Second NFT Drop Features Exclusive R5 Turbo-Inspired Sneakers
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Press release
The new RACING SHOE5 series will feature 960 pairs of limited-edition sneakers, each connected to a “digital twin” NFT as a piece of 3D artwork registered on the blockchain. This NFT which will give access to an exclusive meet up with the brand designers at Renault’s Research and Development Center, as well as a dedicated and customizable merchandising collectionThe series’ 5 custom-designed styles were each inspired by a different flagship R5 turbo model, with a 6th design paying homage to the R5 Turbo 3E co-created in collaboration with the R3NLT web3 community.
Renault has incorporated distinctive design elements from the iconic R5 Turbo lineup into the collectors’ edition sneakers. Their rear slope evokes the cars’ chassis, the interior is inspired by its upholstery, and even the laces resemble seatbelts. Renault takes the technological innovation a step further by integrating an NFC chip into the shoe’s tongue. Scanning this chip will trigger the recovery of a second NFT; a certificate of authenticity in the form of a “digital passport”. This passport contains the shoe’s unique identity card, as well as details on its composition, materials, and production history.
The sneakers are made from eco-responsible materials, including LWG (Leather Working Group) certified leather. Each pair, accompanied by its corresponding NFTs, will be sold for €265. Early access to the drop will open to fans and members of the R3NLT web3 community starting May 15. Those who pre-register will have access the next day, and the public sale will commence May 17 on the nft.renault.com website.
“The RACING SHOE5 collection gives Renault enthusiasts an innovative new way to engage with their favorite auto company,” says the project team. “Renault’s second NFT drop is a unique opportunity for brand fans to get their hands on an exclusive pair of custom-designed sneakers and enjoy an immersive, 3D experience.”
About Renault
Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the ‘Renaulution’ strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced, and electrified range. Its ambition is to embody modernity and innovation in technology, energy, and mobility services in the automotive industry and beyond.
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