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Singapore — Gravity4, a leading big data marketing cloud which introduced LydianCoin Pte Ltd. (“Lydian”), it’s Singapore limited company, has achieved heightened interest in its coin offering, and announced the development of the Whisper Network Protocol (WNP) as part of its research & development arm. The R&D development team of Gravity4, based in India, previously built MonaLisa, the Company’s A.I. platform, and is now researching ways to develop the fastest blockless directed acyclic graph distributed ledger.
The Whisper Network will aim to solve the material challenge of scalability plaguing the blockchain adoption by digital giants. The industry currently faces a trilemma challenge of achieving decentralization, security, and scalability. Many of the blockchain methods address only 2 out of 3 issues, and even those options are laced with tradeoffs to achieve scalability and compromise true decentralization. A new kind of consensus is needed to replace the current methodology, thus enabling the true use-case for DApps that can be built and achieve scale. If we were to use the current methodologies available in blockchain, it would be a similar attempt to use a dial-up modem to stream Netflix.
Lydian’s shift to building WNP came while discovering the underlying framework needed for the development of MonaChain, a product designed to eliminate over $17 billion of annual ad fraud. In recent years, ad fraud continues to render challenges in an industry grown to be $230 billion globally. The digital advertising ecosystem vastally conducts the use of real-time-bidding platforms to bid on media inventory. On any given platform, the transaction volume rendered per second exceeds the scale available on the blockchain. This inefficiency further inhibits the available methods to achieve consensus. By solving the speed issues that are required within the advertising ecosystem, this will establish transparency, remove middlemen and provide true accountability.
With the focus on developing the Whisper Network Protocol, Lydian’s bold attempt is to develop the fastest blockless directed acyclic graph distributed ledger. This framework supports that speed, security, and consensus can be achieved while fees are kept de minimis. As the Company builds its first DApp, MonaChain, there are endless potential and use cases for other verticals to benefit from the Whisper Network. The Company’s R&D facility, based in India, is currently testing out early developments of WNP and plans to share their active development publicly as it nears development completion.
Lydian is in its pre-ICO stage of fundraising and will end its ICO on February 14th, 2018. For those interested in participating at a 50% discount, can participate with 10 BTC or 100 ETH and use promo code WNP50 on the ICO platform. To participate in the Lydian ICO, visit their website at tokensale.lydian.io. For more information on Lydian, please visit Lydian.io.
Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data are sorted into a semantic graph to form connection clusters, using the correlation variables. All through a single click, it empowers agencies and marketers to allow connected software to optimize a manually driven $200 billion global advertising market. The company’s headquarters are in Miami, but it has offices in Sydney, Stockholm, Singapore, London, Dublin, Amsterdam, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, and Taipei.
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