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NFT Protocol Unicly Raises $10M Led by Blockchain Capital and Animoca Brands Before the Launch of v2

PRESS RELEASE. November 28, 2021 — Fractionalized NFT trading platform Unicly has raised $10 million in preparation for the launch of Unicly v2, as it continues to establish itself as a key player in the burgeoning NFT space.

The community-governed protocol, which launched its mainnet in April, has welcomed fresh investment from multiple high-profile VCs including Blockchain Capital, Animoca Brands, Ascensive Assets, 3Commas Capital and Morningstar Ventures.

Yat Siu, the executive chairman and co-founder of Animoca Brands, commented: “NFTs will become a multi-trillion dollar asset class and we need to build the infrastructure to support that. Unicly provides an added framework to deepen liquidity and involvement, and is shaping up to be a pillar of the industry”.

“Unicly has, in a short space of time, become one of the go-to NFT fractionalization platforms, and we have every confidence that they will deliver on their promises”, added Oliver Blakey of Ascensive Assets.

“By simplifying the complexities of NFT trading, we aim to democratize access to what is fast becoming the most exciting sector in crypto,” said Leia Fisher, the Unicly protocol’s Founder. Fisher added that “the tremendous interest and backing of our investors will allow us to introduce innovative new features and models, including the Unicly DAO, and to achieve the ambitious milestones set out in our roadmap. The future is bright”.

Unicly, which combines automated market makers (AMMs), NFT auctions, yield farming, and decentralized governance, incentivizes NFT liquidity and provides a seamless trading experience for users keen to participate in the booming NFT economy.

Through Unicly, regular investors have the opportunity to purchase ‘shards; in NFT projects as if they were liquid tokens, while defi yield farmers can earn rewards for providing liquidity. Creators, meanwhile, can market their very own NFT collection while leveraging Unicly’s expanding community.

In the near term, the project is focusing on layer-2 integrations and the release of new features such as point farming, which allows users to liquidity-mine “points” for each uToken pool. Unicly v2, entailing a whole new model for fractionalization as well as a comprehensive UX/UI overhaul, will launch around the end of the year.

About Unicly

Unicly is a permissionless, community-governed protocol to combine, fractionalize, and trade NFTs. Built by NFT collectors and defi enthusiasts, the protocol incentivizes NFT liquidity and provides a seamless trading experience for NFT assets by bringing AMMs and yield farming into the world of NFTs.


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