Michael Saylor’s Strategy Buys Again as Bitcoin Stands Above $77K—But What’s the Endgame?

While bitcoin is once again hovering below the $80,000 mark, Strategy has added more bitcoin to its balance sheet. On Monday, founder Michael Saylor confirmed the buy after teasing it early Sunday morning. “Strategy has acquired 855 BTC for $75.3 million at $87,974 per bitcoin,” Saylor wrote. “As of 2/1/2026, we hodl 713,502 BTC acquired for $54.26 billion at $76,052 per bitcoin,” he added.

At 8 a.m. EST on Feb. 2, with bitcoin trading around $77,889 per coin, Strategy’s average cost is creeping into view. Even so, Saylor has said—and plenty of observers agree—that the company is unlikely to sell unless prices fall far further. He has repeatedly insisted that Strategy will “never” sell its bitcoin stockpile. Still, the softer pricing has fueled speculation, with onlookers keeping a close eye on other digital asset treasury (DAT) firms that lack Strategy’s scale and structural cushions.

For now, Strategy’s playbook stays sealed. Saylor keeps buying, prices keep testing nerves, and the market keeps guessing where the real line sits. Whether this patience becomes legend or pressure point depends on what bitcoin does next—and which treasury blinks first. Until then, the balance sheet whispers, and the tape refuses to explain itself in plain sight, quietly daring skeptics.

FAQ

• How much bitcoin does Strategy hold now? Strategy reports holding 713,502 BTC as of Feb. 1, 2026.
• How much did Strategy pay for its latest bitcoin purchase? The firm spent $75.3 million to acquire 855 BTC at an average price of $87,974 per coin.
• Is Strategy selling bitcoin as prices fall? Michael Saylor has repeatedly said the company will “never” sell its bitcoin holdings.
• Why are investors watching other bitcoin treasury firms? Smaller digital asset treasury firms have fewer financial buffers than Strategy and face greater pressure if prices drop further.