Metaplanet, a publicly listed Japanese company, is aiming to significantly increase its holdings of bitcoin to 10,000 coins.
Metaplanet Bets Big on Bitcoin, Aiming for a 10,000 BTC War Chest
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Metaplanet Solidifies Position as Asia’s Leading BTC Treasury Company
Simon Gerovich, CEO of publicly traded Japanese company Metaplanet Inc., said the company aims to expand its bitcoin ( BTC) holdings to 10,000 coins. He said the company will achieve this using the “most accretive” capital market tools available. Metaplanet also plans to enhance transparency and shareholder engagement through as-yet-unspecified new initiatives.
In his Jan. 5 message to shareholders, Gerovich described the past year as “transformational,” during which Metaplanet expanded its BTC treasury and solidified its position as Asia’s leading BTC treasury company. As reported several times by Bitcoin.com News in 2024, the Tokyo Stock Exchange-listed company routinely acquired BTC using a combination of debt and cash reserves. Metaplanet is believed to currently hold 1,762 BTC.
Metaplanet’s BTC strategy is widely seen as similar to that of Microstrategy, whose holdings of the top cryptocurrency exceed 446,000 coins. Like Microstrategy, the Japanese company increased the frequency of its BTC purchases in the second half of 2024 as optimism grew that the crypto industry would perform better in the new year.
In addition to leveraging cryptocurrency for financial gain, Gerovich said Metaplanet wants to be involved in efforts to advance the cause of bitcoin in Japan.
“In 2025, we aim to leverage our partnerships to advance Bitcoin adoption in Japan and globally [as well as] explore innovative opportunities to grow Metaplanet’s impact in Japan and the Bitcoin ecosystem,” Gerovich said.
Since late April 2024, when Metaplanet made its first BTC purchase of the year, its stock, which traded just under $1.90 (300 yen), surged by more than 10 times to close the year at $22.05. While the BTC treasury strategy has helped the stock surge to its 5-year high, Google data shows the price is still well below the February 2013 peak of just under $2,500.
