The firm trades on the Tokyo Stock Exchange and claims its bitcoin strategy has made it “the best-performing stock worldwide.”
Metaplanet Announces 21,000 BTC Purchase Plan, Stock Soars 3,600%
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Metaplanet to Purchase $2 Billion Worth of Bitcoin by 2026
Japanese hotel developer turned bitcoin treasury firm Metaplanet, announced on Monday, plans to acquire 21,000 bitcoin ( BTC) by the end of 2026. Bloomberg called the company a “ bitcoin hoarder” and the Financial Times said Metaplanet is a “Microstrategy copycat,” but the firm prefers to describe itself as “the best-performing stock worldwide.”
Prior to 2024, Metaplanet was an embattled hotel developer, that had lost money six years in a row. According to reporting from the Financial Review, the company’s CEO Simon Gerovich, an Australian, heard about Microstrategy’s bitcoin treasury approach while listening to a podcast episode featuring Microstrategy Chairman Michael Saylor.
The company adopted Saylor’s strategy last April and by the end of 2024, net income had jumped from a ¥683 million ($4.5 million) loss to a ¥6.4 billion ($42 million) profit, according to the company’s financials, boosting the stock by a mind-bending 3,600% in twelve months.
And now, given such stellar results, Metaplanet, which currently owns 1,762 BTC, that it claims is more than any other publicly traded Asian company, is doubling down on its bitcoin strategy and committing to a purchase of 21,000 BTC by the end of 2026.
“In 2024, Metaplanet pursued a focused, high-conviction bitcoin strategy, becoming the best-performing stock worldwide,” the company said in its 2024 financials. “No other corporation moved faster or more decisively toward a bitcoin standard. Metaplanet is now Asia’s largest public bitcoin holder and a top 15 holder globally.”
Bitcoin Yield, Bitcoin Magazine, and Bitcoin Hotel
The company plans on issuing 21 million shares and using the proceeds to reach its target of 21,000 BTC by the end of 2026, a strategy dubbed the “21 Million Plan.” Metaplanet is planning to purchase 8,238 BTC in 2025, bringing its total ownership to 10,000 BTC and another 11,000 BTC next year to reach its goal of 21,000 bitcoin.
The company has devised a metric called “ bitcoin yield” that divides the amount of BTC held in its treasury by the number of fully diluted outstanding shares, expressing the ratio as bitcoin held for every thousand shares.
“Our focus remains on maximizing BTC yield – our key performance indicator that measures the increase in bitcoin per fully diluted share outstanding,” the firm noted in its financials.
The company is also allocating resources towards Bitcoin education. Last month, Metaplanet launched Bitcoin Magazine Japan “to educate, inspire, and empower one million Japanese.” More fittingly, the company has also unveiled a “ Bitcoin hotel concept.”
“Hotel Royal Oak Gotanda is undergoing a rebranding and will be reborn as ‘The Bitcoin Hotel,’” the company announced. “It will welcome not only our existing guests but also Bitcoiners from around the world.”
