Marti Technologies has formally introduced a crypto asset treasury strategy, committing 20% of its cash reserves to bitcoin with regulatory safeguards and a roadmap to potentially raise that share to 50% including other major cryptocurrencies.
Marti Technologies Kicks off Bitcoin Treasury Strategy, With Roadmap to 50% Crypto Allocation
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On July 29, 2025, Marti Technologies (NYSE American: MRT), Türkiye’s top mobility app, announced it will begin holding bitcoin as part of a new corporate treasury diversification strategy. Initially, 20% of Marti’s cash reserves will be allocated to bitcoin, with provisions to expand holdings to up to 50% and include other crypto assets such as ethereum and solana. The digital assets will be stored with a regulated, institutional-grade custodian in adherence to relevant laws and industry standards. CEO Oguz Alper Oktem said the decision reflects a long-term belief in crypto as a store of value and a hedge against inflation and hard currency risk. This policy is designed to operate alongside the company’s existing treasury management practices and will not alter its operational or strategic goals.
