Major League Soccer Partners With Polymarket in Multi‑year Fan Engagement Deal

Soccer United Marketing (SUM), the commercial arm of Major League Soccer (MLS), announces a multi‑year agreement naming Polymarket the official and exclusive prediction market partner of MLS, the MLS All‑Star Game, MLS Cup presented by Audi, and Leagues Cup in the United States, announced Jan. 26, 2026. The deal covers integration across MLS digital platforms and live match second‑screen experiences, with independent monitoring of trading activities to protect match integrity.

The partnership matters because it positions MLS among the first global leagues to embed prediction market insights into fan engagement ahead of the 2026 FIFA World Cup, aiming to surface real‑time collective sentiment and enhance interactivity; Polymarket and MLS plan joint product development and content rollout across MLS and Leagues Cup platforms. Polymarket CEO Shayne Coplan says, “Through our partnership with MLS and Leagues Cup, we can surface real‑time collective sentiment around key moments,” and markets will include safeguards and jurisdictional compliance measures.

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🧭 FAQs

• What is the partnership announced in the United States? MLS and Soccer United Marketing have named Polymarket an official, exclusive prediction market partner.
• Which MLS events are covered by the deal? The agreement covers MLS regular season, the MLS All‑Star Game, MLS Cup presented by Audi, and Leagues Cup in the U.S.
• How will fan integrity be protected locally? The partnership includes independent monitoring of trading activities and collaboration on offered markets.
• Why does this matter for U.S. soccer fans now? The integration aims to boost live match and second‑screen engagement ahead of the 2026 FIFA World Cup in the region.