PRESS RELEASE. Oetker Collection’s Parisian Palace taking first big leap into the digital future for luxury hotels with ‘Le Bristol Unlocked’ NFT Drop.
Le Bristol Paris Launching Exclusive Web3 Presence
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Press release
PARIS, France – For nearly 100 years, the iconic Le Bristol Paris has set the standard for refined elegance, dazzling guests from around the world with unparalleled French luxury. With an eye towards the digital future, the Oetker Collection Masterpiece Hotel in the heart of Paris is announcing its exclusive entry into the Web3 ecosystem, a pioneering first step into blockchain and cryptocurrencies by a hotel of Le Bristol Paris’ stature.
Through this endeavor, Le Bristol Paris is embracing its legacy as a house of distinction as it disrupts the status quo to meet demands for increased connectivity and experiential community. In entering the world of Web3, Le Bristol Paris aims to create unique experiences that expand the hotel’s influence while offering new ways for global audiences to interact with its extraordinary art de vivre.
The multi-phase project to welcome Web3 audiences to Le Bristol Paris will begin with a very limited drop of 11 NFTs, ‘Le Bristol Unlocked’, created in collaboration with startup Metav.rs. Each NFT purchaser will be granted membership to Le Bristol’s exclusive L’H3ritage Club. Membership perks being proposed include anytime access to dedicated and secret menus at the hotel’s world-class restaurants, and weekly access to its legendary rooftop swimming pool (normally open to guests only). Each NFT will also unlock doors to one of 11 rewards, promising ‘money-can’t-buy’ experiences never before offered by Le Bristol.
With this foray into Web3, Le Bristol Paris will be the first Palace hotel to create a blockchain community. Through the launch, Le Bristol is building a bridge between its storied legacy of timeless excellence and disruptive new technology that will shape the next 100 years.
Le Bristol Paris’ 11 limited-edition ‘Le Bristol Unlocked’ NFTs will be available for purchase in cryptocurrency exclusively on April 14, 2023.
Cover picture credit: Claire Cocano twisted by FMK7
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