Cryptocurrency exchange Kraken announced its partnership with Atlético de Madrid, one of Spain’s most iconic football clubs, on Wednesday. Starting with the 2024 season, Kraken will be the Official Crypto and Web3 Partner and the Official Sleeve Partner for all Atlético de Madrid men’s and women’s football shirts. This collaboration aims to merge the worlds of sports and web3, creating new opportunities for Spanish football fans and Kraken’s crypto clients. Kraken’s Chief Marketing Officer, Mayur Gupta, emphasized the shared potential of crypto and football to transform lives, highlighting Kraken’s 13-year journey to becoming a trusted crypto platform. This collaboration mirrors Kraken’s existing partnership with Williams Racing Formula 1, aiming to enhance fan engagement and crypto awareness globally.
Kraken Becomes Official Crypto Partner of Spain's Iconic Football Club Atlético de Madrid
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