The layer-two initiative known as BOB, short for ‘Build on Bitcoin,’ has declared its mainnet is operational with over 40 apps launching in the initial phase. Notably, BOB’s webpage related to the Fusion campaign is geo-blocked in the United States. BOB Fusion is BOB’s rewards program, allowing users to earn BOB Spice (points) for onchain activities on the BOB mainnet.
Hybrid L2 Build on Bitcoin Launches Mainnet; US Users Face Fusion Campaign Geo-Blocking
This article was published more than a year ago. Some information may no longer be current.

**Editor’s Note: This article has been updated to clarify that only the webpage for BOB’s Fusion campaign is geo-blocked.
BOB Mainnet Activates, Project Expects a ‘Bitcoin-Driven Defi Summer’
On May 1, 2024, the hybrid L2 BOB reported the launch of its mainnet accompanied by more than 40 diverse applications. The BOB ecosystem is comprised of a bridge, wallets, non-fungible tokens ( NFTs), gaming apps, a metaverse, and various decentralized finance ( defi) applications. The project’s X account announced the launch stating:
BOB Mainnet is live. Phase 1 has started with 40+ projects launched today, $300M in TVL fueling a Bitcoin-driven defi summer, [and] launching Season 2 of BOB Fusion.
The X account further announced that an additional cohort of over 40 apps will integrate into the BOB ecosystem within the next two to three weeks. The team said BOB’s Ethereum rollup is designed to provide “easy access to stablecoins [and] bluechip ERC20s,” along with “fast on/off-ramps via major exchanges [and] ETH L2s.”
In its Season 2 initiative, BOB revealed that users who bridge to BOB and contribute to the total value locked (TVL) in dapps will receive “Spice” points. As of now at 11:30 a.m. Eastern Time on Thursday, the BOB web portal reports the TVL stands at $285.56 million.
Additionally, BOB indicated that users could also accumulate Spice by actively participating in BOB decentralized applications ( dapps) and completing Galxe quests. Access to BOB requires an access code, and the Fusion campaign restricts users in the U.S. from using the platform.
“This website is not available in your location due to geoblocking,” the Fusion campaign page states. “Geoblocking is a practice used by content providers to restrict access to their content based on the geographical location of the user. This is often done to comply with local laws and regulations.” BOB recently raised $10 million in seed funding to advance the L2.
What do you think about the BOB mainnet launch and the geo-blocking? Share your thoughts and opinions about this subject in the comments section below.














