PRESS RELEASE. [Cloudbet] has unveiled a comprehensive site redesign along with a new all-cash rewards program, the latest in a series of major strategic moves to capture a bigger slice of the fast-growing crypto gaming market.
Crypto Betting Pioneer Cloudbet Gets a Makeover, Promises “Big Moves”
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Press release
The pioneering crypto casino and sportsbook revealed the new bold brand identity on August 13th. A new logo, color palette, font, and visual elements are now visible across the website of the 11-year-old sportsbook and casino, which was launched just months after Satoshi Dice brought crypto to the betting world.
The redesign comes on top of a simplified [rewards program] announced in June that focuses on cash rakeback, while removing confusing rollover requirements and loyalty point arrangements. Both efforts set the stage for “big moves” to be disclosed soon, the operator said.
Gaming operators have been positioning themselves aggressively for the explosion in online gaming that accelerated through the Covid-19 pandemic and is now valued at an estimated $70 billion. Crypto was the third-most used currency in sports betting after the US dollar and euro, recent industry research shows.
Cloudbet’s Head of Brand said the new look is [more than just a cosmetic change]: “The reaction to Cloudbet’s new, all-cash rewards program really opened our eyes to just how much bettors were done with standard bonuses and gimmicky rewards. Bettors want the genuine action that comes with real cash. The new design captures that energy and potential that’s so inherent in crypto betting, and sets the stage for bigger and better things to come for the entire Cloudbet community.”
Key features that users love about Cloudbet, like the above mentioned cash rewards, no-limit betting on top sports and games, and lightning-fast, no-fee withdrawals, remain unchanged.
Cloudbet’s brand chief declined to comment on the casino and sportsbook’s next moves, adding that “this work is part of a growing effort to take both our brand and crypto betting as a whole into new territory over the next 10 years and beyond.”
About Cloudbet: Founded in 2013, Cloudbet is the world’s leading crypto casino and sportsbook. With a focus on providing a secure, fast, and reliable betting experience, Cloudbet offers a wide range of games and sports betting options, leveraging the advantages of cryptocurrency to deliver unmatched value to its users.
For more information about the rebrand or to experience the new Cloudbet, visit Cloudbet.com.
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