Bryan Johnson of 'Don't Die' Fame Wants to Launch a Token

Longevity Extraordinaire Ponders Token Launch

Bryan Johnson, star of the new Netflix documentary “Don’t Die: The Man Who Wants to Live Forever,” hasn’t just been contemplating the impact of extending the human lifespan, he’s also been toying with the idea of launching a token.

Johnson isn’t new to the world of digital payments. The 47-year-old multimillionaire who commands a net worth of $400 million according to Fortune, grew up in a broken home in Utah with two siblings. He was raised as a Mormon and spent two years as a missionary in Ecuador.

In 2007, Johnson founded payments firm Braintree after dabbling in several previous ventures. The company realized exponential growth, acquiring mobile payment service Venmo in 2012 before itself being acquired for $800 million by payments giant PayPal in 2013. That transaction netted Johnson a cool $300 million according to Time Magazine, a sizeable fortune that has allowed him the luxury of splurging $2 million on longevity hacks that reportedly reversed his biological age by more than five years.

And now Johnson has parlayed his longevity hacks into a full-fledged business called Blueprint, and built a community around the firm called “Don’t Die” or “DD.” And much like other famous people before him, he’s thinking of launching a token – maybe even a memecoin – to “reward” his community.

“Who’s the best mind in tokenomics,” Johnson asked on X. “We’re designing rewards for the Don’t Die ecosystem.”

Johnson explained that his token would reward community members for “hitting health markers, buying DD-approved products, dining at DD-certified restaurants, and more.”

Within minutes, his inbox was allegedly flooded with messages, and on X, some of crypto’s top minds weighed in with mixed responses.

The Crypto Community Reacts

Dogecoin creator Billy Markus recommended a token similar to sweatcoin, which converts physical movement and activity into a cryptocurrency. The benefits of owning sweatcoin are unclear and price data on Coin Market Cap and Coingecko is sparse.

Coinbase’s well-regarded Head of Base and Coinbase Wallet Jesse Pollak offered his assistance and apparently messaged Johnson privately.

Cardano creator, Charles Hoskinson and Solana co-founder Anatoly Yakovenko both pitched their platforms to Johnson. Solana is currently the go-to memecoin blockchain.

Bitcoiners provided predictable responses to Johnson’s question – strongly advising him against launching a token and suggesting bitcoin rewards instead.

It appears Johnson is still considering the move, and on Saturday, he said he would investigate the issue and update his community at a future unspecified date.

“A dozen or so people have been recommended to help me think this through,” Johnson explained. “I’ll summarize the findings and report back.”