Bitget Wallet has introduced a new brand identity and launched a $1 million campaign aimed at encouraging broader use of its crypto wallet services.
Bitget Wallet Unveils Brand Update, $1M Incentive Campaign
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Bitget Wallet Adds New UI, Campaign Targeting User Engagement
The update includes a revised logo and interface changes described as more user-friendly. Bitget Wallet, a non-custodial crypto platform, said it now supports trading, payments, token discovery, and yield features across more than 130 blockchains. The platform reported a 300% increase in users over the past year, with the fastest growth rates in Africa, Europe, and the Middle East.
The rebrand accompanies a new initiative called the “ Crypto for Everyone Movement,” which includes reward programs developed in partnership with various projects. The campaign is intended to promote participation in onchain finance through the updated wallet interface.
In the release shared with Bitcoin.com News, Bitget Wallet said it will introduce a “Simple Mode” in certain regions to accommodate new users. Security features include transaction screening and risk monitoring.
A built-in shop within the app allows crypto payments to over 300 merchants, including major e-commerce and digital services. Bitget Wallet also plans to support tokenized versions of traditional assets such as stocks and commodities. The company said growing interest in self-custody, particularly in areas with limited banking infrastructure, has contributed to recent user growth.
“This rebrand is part of a longer-term plan to make crypto accessible for everyone. We’re building towards a future where interacting with crypto feels as easy as using Uber or Paypal,” Alvin Kan, COO of Bitget Wallet, told Bitcoin.com News.
