Americans are known around the world for their love of over-the-top holiday shopping. But recently at least some have actually made a smart and sensible purchase around Black Friday and Cyber Monday. In fact, people in Nevada acquired so many Ledger Nano wallets, to better protect their cryptocurrency holdings, it became the most bought item in the state during the holidays.
Bitcoin – the Gift That Keeps on Giving
In a recently published analysis, which identified the top selling items in every US state, it was found that the bitcoin hardware wallet Ledger Nano was the most popular holiday purchase in Nevada. The cryptocurrency security-enhancing tool has been able to beat out gadgets such as Amazon Fire tablets as well as daily necessities which were more popular in other states.
The research was conducted by personal shopping assistant app, Earny, using data from more than 100 million online purchases between November 1st, 2017 and February 1st, 2018. The app directly monitors users’ email inboxes for receipts to find price drops and thus was able to get cross-industry data held separately by many individual online shopping websites such as Amazon, Best Buy, Walmart, Zappos and more.
Ledger was founded in 2014 by a team of eight and now employs 82 people in San Francisco, Paris and Vierzon. The company, which says it is already profitable, claims to have sold over one million cryptocurrency hardware wallets across 165 countries. In January 2018 it raised $75 million (EUR 61 million) in a Series B funding round, led by venture capital fund Draper Esprit.
The research does not give an indication as to why Nevada is the American leader in hardware wallets purchases, but one possible reasons is that the state offers more interesting spending opportunities for bitcoin holders. For example, earlier this year we reported about a Las-Vegas strip club where patrons can pay by scanning QR tattoos with wallet addresses the dancers wear on their naked bodies.
What makes Nevada a top market for bitcoin hardware wallets? Share your thoughts in the comments section below!
Images courtesy of Shutterstock, Earny.