Bed Bath & Beyond to Acquire Tokens.com to Launch Tokenized Real‑estate Platform

Bed Bath & Beyond, Inc. said on Feb. 2, 2026 that it has signed an agreement to acquire Tokens.com, which will be wholly owned and integrated with its fintech, insurance, and blockchain businesses including Tzero and Grainchain; the platform is expected to be operational by July 1, 2026, subject to closing and customary conditions. The deal involves Bed Bath & Beyond’s Medici portfolio and partners such as Figure Technologies, Figure Markets, Tzero, and Shyftlabs, and the platform will support issuer‑led tokenization, custody, trading and asset‑backed lending across cash and cryptocurrencies.

The move matters because Tokens.com aims to create regulated liquidity pathways for real‑world assets—especially U.S. home equity—and to unify tokenized and traditional investing using Tzero’s broker‑dealer infrastructure and partner lending rails; Bed Bath & Beyond cites a focus on compliance and expects the platform to unlock liquidity trapped in asset silos. “Our strategy brings together partners like Figure Technologies and Figure Markets, the infrastructure of Tzero, and the operating and AI integration capabilities provided by Shyftlabs,” said Marcus Lemonis, Executive Chairman and Chief Executive Officer of Bed Bath & Beyond.

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🧭 FAQs

• What is Tokens.com and where will it operate? Tokens.com is a tokenization and liquidity platform to operate under Bed Bath & Beyond’s ownership, focused on the U.S. market and broader jurisdictions.
• When will Tokens.com become available to customers? The platform is expected to be operational by July 1, 2026, subject to closing and customary conditions.
• Which partners support Tokens.com’s infrastructure in the U.S.? Tokens.com will use Tzero’s broker‑dealer infrastructure and partner services from Figure Technologies and Figure Markets in the U.S.
• Will Tokens.com work with home mortgages and home equity in local jurisdictions? Yes; the platform is intended to support mortgage, refinancing, and home equity solutions.