The smart contracts platform Avalanche recently said it is collaborating with the Chinese payments giant Alipay to launch a Web3-enabled voucher program. The second phase will see the proof of concept being expanded to more than 100 million users from Southeast Asian countries.
Avalanche to Launch Web3 Voucher Program on Alipay
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Web3-Enabled Vouchers
Avalanche, a smart contracts platform, has said it is working in conjunction with the digital payments platform Alipay to introduce a Web3-enabled voucher program. Under this program, users who obtain these vouchers through a branded mini-game will receive discounts of up to 50% on milk teas sold by 10 popular brands at more than 500 shops in Southeast Asia.
According to a statement, Avalanche’s partnership with the Chinese e-commerce giant will extend to Alipay+ D-store, a comprehensive digitalization solution, and Alipay+-partnered e-wallets. The voucher program, which is reportedly the first phase in a two-part proof-of-concept (POC), will be powered by an Avalanche Subnet built and managed by Avacloud.
The second phase will see the proof of concept being expanded to more than 100 million users from Southeast Asian countries such as Malaysia, the Philippines, Singapore, and Thailand. The phase two rollout will also include Chinese nationals visiting these countries as tourists.
Generating New Revenue Streams
The statement further added that prominent e-wallet partners from Southeast Asia will be able to activate Alipay’s D-store, which in turn activates the POC and Avalanche’s Web3 capabilities.
“The POC will allow brands like Alipay+ D-store to test Web3 solutions, including how they can help merchants foster new forms of interaction with users, helping retain them and generate new revenue streams,” Avalanche said.
In the meantime, Avalanche has also unveiled plans to expand Avacloud’s growth beyond Amazon Web Services (AWS) to encompass a more diverse range of cloud systems.
What do you make of Avalanche’s partnership with Alipay? Let us know what you think in the comments section below.
