PRESS RELEASE. NYC Artists, Industry Leading Game Studios including The Sandbox, Atom Universe, Ready Games, Playtika and Others Collaborate to Support 9/11 Day with Exclusive In-Game Events, Digital Collectibles and NFTs
New York, NY – 9/11 Day, the nonprofit that successfully worked to establish the anniversary of the 9/11 attacks as a federally-recognized National Day of Service and Remembrance (“9/11 Day”), today announced their partnership with Epik, the leading global licensing agency placing brands into video games, as its official NFT partner supporting the 20th Anniversary of 9/11 National Day of Service.
For the very first time, a group of nine video games with 50 million monthly active users honoring 11 artists and American music will collaborate for the charity under a collective campaign supporting 9/11 Day. Together, they will be creating a virtual museum honoring the sacrifices of so many Americans, spearheaded by Epik. This groundbreaking concept took months of coordination and hard work to develop and will reach tens of millions of users worldwide.
“We’ve had a growing interest in utilizing NFTs, gaming and other digital innovations to help us tell our story in an appropriate way that would connect with a new generation of individuals and entrepreneurs,” said David Paine, president and cofounder of 9/11 Day. “After careful consideration we chose Epik because the company and its team clearly understood the sensitivity of our program, and at the same time clearly demonstrated the kind of innovation and creativity that we knew would be needed to promote good deeds in tribute for 9/11 Day.”
Being selected as the exclusive NFT provider means Epik will help launch 9/11 Day’s first-ever NFT fundraiser with a goal to drive awareness and contributions for the nonprofit, particularly among younger audiences and avid gamers who may not be familiar with the organization or its cause. To accomplish this, Epik is collaborating with several of its longstanding game partners, including The Sandbox, Atom Universe, five separate Ready Game titles, and Playtika to launch exclusive in-game events, digital collectibles and NFTs to promote the fundraising campaign and National Day of Service.
“Epik is proud to have been chosen to strategize and work with 9/11 Day. We feel strongly that the right move is to bring them into the Metaverse and NFTs by rallying the leading gaming platforms to help establish the first ever multi-game charity campaign. It’s an exciting new way for the organization to engage audiences and supporters,” said Victor David, Co-Founder & CEO, Epik. “It’s an honor to support 9/11 Day with what we do best – creating one-of-a-kind digital experiences. This is a cause we all believe in, and we are super grateful that many of our video game clients stepped up and opened up their doors to offer this brand-new collective form of engagement.”
On top of pioneering this first-of-its-kind awareness and charity campaign, Epik has curated a collection of NFT artwork created by famous artists with ties to New York and who are passionate to give back and inspire. They include Nazarov, Cope2, Jason Naylor, Michael Rieger, Kiera Chaplin, David Olenick and many others.
Epik will drop a new NFTs each week from the collection’s different artists in a campaign leading up to the September 11 anniversary. The exclusive artwork will then be auctioned off or sold, with net proceeds from NFT and the in-game events donated to 9/11 Day, a registered 501(c)(3) nonprofit.
About 9/11 Day
9/11 Day, created in 2002 with the support of the 9/11 community, is a 501(c)(3) nonprofit. Our overall mission is to rekindle the extraordinary spirit of togetherness and compassion that arose in the immediate aftermath of the 9/11 tragedy, and to inspire Americans and others to do good deeds that help to create a better and more peaceful world. This initiative exists as a permanent and positive tribute to those killed and injured in the 9/11 attacks, and as a result of other terrorist acts around the world, and in honor of the many brave individuals who have risen in service in response to these tragedies. Our goal is to inspire Americans and others to perform 100 million good deeds in remembrance and tribute for the 20th anniversary of 9/11.
With more than 300 AAA videogaming clients, Epik is the leading global licensing agency putting brands into video games to produce premium digital items and experiences for over one billion gamers worldwide with the largest digital ecosystem with hundreds of the world’s most popular entertainment brands. Epik is widely considered to be the blockchain industry leader producing collaborations for premium licensed digital collectables, NFTs and exclusive experiences powered by an interoperable proprietary cross-chain technology. Epik is the first licensing agency to bring brands into AAA games with NFTs and digital merchandise. Clients include ViacomCBS, Warner Music, Garena, Tencent and Universal Music Group. Users must be 18 years of age or older to use the Epik Prime Marketplace.
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