PRESS RELEASE. LONDON, August 24, 2022 – Standing at the forefront of culture and blockchain technology, LTD.INC, a highly curated platform that partners with iconic artists, creators and brands to launch ultra-rare physical + digital NFT collections and experiences, today announced their partnership with the Chi Modu Estate by launching a new collection featuring three of the late photographer’s iconic images of ’90s hip hop royalty – Mary J. Blige, Method Man and Nas. The collection includes NFC-infused prints and digital NFTs that will give collectors instant authentication – retrieved using the platform’s proprietary NFC scanning app and technology – and access to exclusive digital content and communities.
Along with bringing more of Modu’s work to web3, LTD.INC will use the collection to showcase how the blockchain can support traditional artists by allowing the estate to generate revenue streams and royalties through secondary sales.
“We’re extremely excited to share original Chi Modu photographs with the world with physical and digital products that will both exist on the blockchain,” said Daryl Kelly, CEO of LTD.INC. “By leveraging smart contract technology, we’re giving artists back ownership over their work during its lifespan and, most importantly, creating equity for creators in an imbalanced financial ecosystem.”
The collection consists of one image each (three total) of Mary J. Blige, Method Man and Nas that will generate seven NFC-infused prints and 77 digital NFTs of each image, as an homage to Modu’s lucky number seven. The prints are accompanied by a digital twin to provide proof of ownership on the blockchain as well as access to exclusive digital communities, evolving how artists can communicate with fans by engaging them wherever they are.
“Chi Modu believed art should be accessible to everyone, and he owned the rights to his work so he could continue to share it with the communities that inspired him and his subjects,” said Sophia Modu, Manager of the Chi Modu Estate. “Our innovative collection with LTD.INC empowers creators and collectors alike by not only making Chi’s work accessible to everyone in a way that guarantees fans own an authentic piece of his work, but also allows us to stay involved and receive revenue through secondary sales. We’re able to further cement Chi’s belief in making art accessible for all.”
A portion of the proceeds will go toward the Chi Modu Foundation, which aims to provide classes and mentorship opportunities for kids and young adults in the arts. The collection will be available for initial purchase at ltd.inc. Follow LTD.INC on Twitter and Instagram for the drop date and further updates.
About LTD, INC.
LTD.INC is a highly curated platform that partners with iconic artists, creators and brands to launch ultra-rare physical + digital NFT collections and experiences via the Ethereum blockchain and NFT technology. Established in London in 2020, LTD.INC’s drops are designed to exist in real life, on the blockchain and in the metaverse bridging the gap between the physical and virtual economies across the worlds of art, design, fashion, lifestyle, luxury, music and sport. LTD.INC’s mobile app and scanning technology allows its collectors instant authentication and access to exclusive content and experiences and enables creators to manage and monetize distribution of their IP through the secondary market. For more information, please visit ltd.inc. Invest In Culture.
About Chi Modu
Chi Modu was a visionary photographer whose images defined the ‘90s hip hop movement, developing relationships with and capturing iconic moments of then-budding musicians including Tupac Shakur, Notorious B.I.G., Mary J. Blige and LL Cool J. His ability to portray artists as real people rather than one-dimensional celebrities allowed him to capture some of the most memorable images of that era, including “Tupac Smoking” and “Biggie WTC.” Chi’s mission was to make his art inclusive and accessible by bringing it directly to the people. The Chi Modu Estate supports the Chi Modu Foundation, which aims to provide classes and mentorship opportunities for kids and young adults in the arts. For more information, please visit chimodu.com.
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Image Credits: Shutterstock, Pixabay, Wiki Commons